A communication campaign developed within the project “Equal Opportunities for Girls and Young Women in North Macedonia”, implemented by the National Youth Council of Macedonia and Stella Network, with support from the British Embassy in Skopje.
A fully integrated concept, visual system, and production across multiple formats — from digital campaigns to exhibitions, games, and theatre.
Identity
A visual system and slogan developed to ensure consistency across all formats.
Campaign
Digital campaign assets adapted for social media, video, and motion.
Education
Materials and branding for schools, designed for accessible and engaging communication.
Games
Three thematic card-based games developed as tools for learning and interaction.
Photo credits: National Youth Council of Macedonia and Stella Network
Interactive Exhibitions
Public installations combining educational content and audience participation — featuring panels on notable women from North Macedonia, alongside interactive elements where visitors could contribute their own “wonders”.
Theatre
Development and production of an original youth theatre performance addressing contemporary social issues, including gender, social inequality, and the lack of systemic support for young people.
Working in close collaboration with the director and creative team, we led the overall production process — from assembling the team and coordinating all stages of development, to shaping the visual identity and communication of the performance. The project brought together emerging artists and positioned theatre as an active part of the wider campaign.
The performance “Chudo” was written and directed by Hana Milenkovska, featuring a young cast: Martina Danilovska, Naum Gjorgieski, Angela Pejkovska, and Dimitar Paskoski, with original music by Adi Imeri. Produced by Koma Design Studio.
Comic Competition / Publication
Organization of a competition, exhibition, and final publication featuring selected works. [Download the publication]
Context
The project aims to address gender stereotypes and create new opportunities for girls and young women.
The campaign “Be a Wonder Girl” was developed as its main communication pillar, focusing on inspiration, education, and active engagement through diverse formats and media.
Approach
We developed an integrated communication system, covering concept, visual identity, and full implementation.
The campaign evolved across digital, educational, and public formats, maintaining a consistent visual and narrative language adapted to different audiences and contexts.
Why it mattered
By combining cultural, educational, and public-facing activities, the campaign created space for dialogue and visibility around gender equality.
Its multi-format approach enabled broader reach and a more inclusive connection with younger audiences.